Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Calabasas Glaze - Smart Gloss®

$18.00
$0.00 $18.00
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Automatica - Smart Gloss®

$18.00
$0.00 $18.00
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Ringlight - Smart Gloss®

$18.00
$18.00

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For You Page - Smart Gloss®

$18.00
$18.00
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Soho Penthouse - Smart Gloss®

$18.00
$18.00

SUMMER SALE 🌺

The Smart Gloss® Set

$78.00
$90.00 $78.00
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