Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
You know us from
New & Restocked
Explore our color icons.
SUMMER SALE 🌺
Nialip Niacinamide Lip Liner
Niaface Ultrashimmer Highlighter Palette
Nialash Niacinamide Serum Mascara
Niapout Serum Lip Mask
Niablend™ Serum Concealer
Niabrow Serum Brow Gel
Oatbae Oil Makeup Remover
Superset® Hyaluronic Acid Setting Spray
Dollpaint™ Gel Eyeliner
Prime Collagen® Makeup Primer
Ultraset™ Niacinamide Setting Powder
Pastel Diamond Pro MUA Brush Set
Sold out
Smart Blush™ Serum Blush
We invite you to step inside
The Wonderful World of Toyfactory.
From beginners to pro MUAs,
The girls who get it, get it.
"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."
— Jensen, Verified Buyer
"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."
— Chloe, Verified Buyer
"I fell in love with the fine tip and smooth application. I never want to run out of this!"
— Ashley, Verified Buyer
Who is Toyfactory?
Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.
