Skin-first makeup

Formulated by skin experts.

Award-Winning Brand

2026 Ipsy Awards Winner.

Vegan & cruelty-free

Forever & always.

LGBTQ+ Owned

Making makeup colorful.

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New & Restocked

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Hollydaze Eye & Face Palette

$48.00
$48.00

Niablend™ Serum Concealer

$38.00
$38.00
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Nialip Niacinamide Lip Liner

From $24.00
From $24.00
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Niaface Ultrashimmer Highlighter Palette

$40.00
$40.00

Nialash Niacinamide Serum Mascara

From $10.00
From $10.00
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Niapout Serum Lip Mask

$24.00
$24.00

Niabrow Serum Brow Gel

$24.00
$24.00

Oatbae Oil Makeup Remover

$36.00
$36.00

Superset® Hyaluronic Acid Setting Spray

$32.00
$32.00

Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
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Prime Collagen® Makeup Primer

$24.00
$24.00

Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
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Pastel Diamond Pro MUA Brush Set

$90.00
$90.00

Sold out

Smart Blush™ Serum Blush

$24.00
$24.00
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Who is Toyfactory?

Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.

About our brand