Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Filters

View

Filters

Clear all

Price
$
$

Niaface Ultrashimmer Highlighter Palette

$40.00
$40.00

Niablend™ Serum Concealer

$38.00
$38.00
View product

Sold out

Sidekick One Squalane Palette

$48.00
$48.00
View product

Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
View product

Superset® Hyaluronic Acid Setting Spray

$24.00
$24.00

Sold out

Dreamset® Highlighter Serum Palette

$40.00
$40.00
View product

Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
View product

Sold out

Sunset™ Squalane Blush Palette

$40.00
$40.00
View product

Prime Collagen® Makeup Primer

$32.00
$32.00

Sold out

Calabasas Glaze - Smart Gloss®

$18.00
$18.00
View product

Sold out

Automatica - Smart Gloss®

$18.00
$18.00
View product

Sold out

Ringlight - Smart Gloss®

$18.00
$18.00
View product

Sold out

For You Page - Smart Gloss®

$18.00
$18.00
View product

Sold out

Soho Penthouse - Smart Gloss®

$18.00
$18.00
View product

Sold out

Smart Blush™ Serum Blush

$24.00
$24.00
View product

Pastel Diamond Pro MUA Brush Set

$90.00
$90.00

Nialash Niacinamide Serum Mascara

From $10.00
From $10.00
View product

Oatbae Oil Makeup Remover

$36.00
$36.00

Niabrow Serum Brow Gel

$24.00
$24.00

Niapout Serum Lip Mask

$24.00
$24.00