Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$38.00
$38.00
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Sidekick One Squalane Palette

$48.00
$48.00
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Dreamset® Highlighter Serum Palette

$40.00
$40.00
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Sunset™ Squalane Blush Palette

$40.00
$40.00
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Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
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Smart Blush™ Serum Blush

$24.00
$24.00
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Superset® Hyaluronic Acid Setting Spray

$24.00
$24.00

Prime Collagen® Makeup Primer

$32.00
$32.00

Pastel Diamond Pro MUA Brush Set

$90.00
$90.00

Oatbae Oil Makeup Remover

$36.00
$36.00

Niabrow Serum Brow Gel

$24.00
$24.00

Niaface Ultrashimmer Highlighter Palette

$40.00
$40.00