Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
To our beloved American customers 🇺🇸
As a small Canadian brand, we are honored to have such a glowing presence in the United States. Due to US policy changes regarding tariffs and importing, USA-bound orders may experience delays over the next few days as we work to streamline our supply chain, and relocate our warehouse to the United States. We expect to be fully operational in our US warehouse shortly. We appreciate your understanding as we work to make changes that will ensure we do not have to increase prices, or pass new costs onto you. Xoxo, The Toyfactory Team
You know us from
New & Restocked
Explore our color icons.
Niapout Serum Lip Mask
Niablend™ Serum Concealer
Niabrow Serum Brow Gel
Oatbae Oil Makeup Remover
Dollpaint™ Gel Eyeliner
Hylash™ Hyaluronic Serum Mascara
Prime Collagen® Makeup Primer
Ultraset™ Niacinamide Setting Powder
Pastel Diamond Pro MUA Brush Set
Sold out
Sidekick One Squalane Palette
Sold out
Superset® Hyaluronic Acid Setting Spray
Sold out
Calabasas Glaze - Smart Gloss®
Sold out
Dreamset® Highlighter Serum Palette
Sold out
Sunset™ Squalane Blush Palette
Sold out
Smart Blush™ Serum Blush
We invite you to step inside
The Wonderful World of Toyfactory.
Technical Lip Base
Smart shades picked by AI. Introducing Smart Gloss®
Ringlight - Smart Gloss®
Soho Penthouse - Smart Gloss®
Sold out
Calabasas Glaze - Smart Gloss®
Sold out
Automatica - Smart Gloss®
Sold out
For You Page - Smart Gloss®
SUMMER SALE 🌺
The Smart Gloss® Set
From beginners to pro MUAs,
The girls who get it, get it.
"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."
— Jensen, Verified Buyer
"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."
— Chloe, Verified Buyer
"I fell in love with the fine tip and smooth application. I never want to run out of this!"
— Ashley, Verified Buyer
Who is Toyfactory?
Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.
